The future of print: Follow the money
November 19, 2009, 7:20 pm [Lac Rond Ste-Adele, Quebec, Canada]
An amazing news announcement from Worldcolor (World Color Press Inc.); world headquarters are ironically in Montreal right near where I live. Even more ironic is that I knew the founder who gave me my first computer. We met right here in Ste-Adele where he lived at a coffee shop named Poivre.
Anyway I had to get that personal story in and on that note I will proceed.
If you want to know where the future of publishing is follow the money trail. Publishers pay the bulk of their money to printers. Are they signing any contracts for publishing?
I found one: Worldcolor and Macmillan Sign Multi-year Agreement to Print Estimated 800 Million Books
"Montréal, Canada – Worldcolor (TSX: WC, WC.U) has signed one of the largest book printing agreements in North America. The multi-year agreement with Macmillan’s New York based U.S. operations involves the printing, over the term, of approximately 800 million major trade bestsellers, textbooks and mass market (paperback) books, based on current projections. Also included in the agreement are related warehousing and distribution services. The agreement renews and expands a long-running service relationship with the publisher, whose signature imprints include many of the best known names in book publishing such as St. Martin’s Press, Farrar Straus & Giroux, Henry Holt, Tor, Forge, Bedford/St. Martin's, and W.H. Freeman and Worth Publishers. The agreement also adds new value added services to the scope of the relationship." [Read more... http://www.worldcolor.com/macmillan.aspx ]
What? This news is yelling out that print is not dead. Why? There are real dollars being spent here. Big dollars.
Following the money trail is and always has been my secret weapon that gave me an edge in Investment Banking. So I have followed the news for any news announced by printers who deal with publishers and found this story in a Google alerts I set up. You heard it here first on RedRoom by yours truly. I new my background would uncover something of interest if I dug deeper into publishing which I have been obsessed with for over seven years.
This news actually brings me great comfort. The best writers and the best books are going to get printed notwithstanding what everyone else is saying. And this social media thing is really a time waster. Like the founder of Worldcolor and the parent Qubecor said to me,"I built my company from scratch selling one paper at a time and buying one newspaper at a time."
For me it means I am focusing all my energy on writing. I will then submit my work. If it gets rejected it means something is not working. I will fix it and keep on submitting. One day I will be published and hopefully printed on paper by the company of the man who gave me my first computer. God Bless him.
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